Unseeded 18 year old Emma Raducanu is the first British female to win the US Open female singles champion in 44 years. A dream come true for this tennis ace who for the past three years on the circuit has won around $40,000USD. The win gives here a $2.5million pay day. Marketers believe with her blended heritage, upbeat personality and good looks should result in $40million+ in endorsements and sponsorships.
The cover girl in October Vogue magazine the British press cannot get enough of this effervescent teen with global brands lining up for her to represent her. Marketers believe with her blended heritage, upbeat personality and good looks should result in $40million+ in endorsements and sponsorships in the next 2-3 years.
Raducan has risen from obscurity to being the it girl of tennis and if she can manage to win further grand slam titles will catapult her to the top earners in female tennis. She won the US Open against L Fernandez in straight sets 6-4, 6-3 and has her now ranked at number 23 in the WTA Rankings.